AN ANALYSIS OF FOREIGNIZATION THROUGH PHOTOS

Egemen Umut ŞEN¹

Socrates' concept of daimon, Kant's internal court in the universal moral law, Maslow's self-realization step in the hierarchy of needs, Horney's theory of neurosis, the common point of all these thinking systems; It means that people will be liberated by realizing themselves by developing their birth potential, and they will build a productive, self-confident and happy identity. Otherwise, the individual who cannot realize himself will be dependent on the sociocultural society to which he is adapted, turn to temporary power centers, lose his self-esteem by moving away from his inner voice, and develop neurotic tendencies by alienating himself as a result of his self-conflict. According to Jung's analytical psychology, the characteristics that we have acquired through adaptation to the environment and culture, namely personas; By losing our relationship with our personality, it turns into masks that cause us to become alienated. The reputation that the individual tries to gain through consumption patterns or the profiles he creates in the virtual world is nothing but masks behind which he hides. In this study, using the descriptive method, the concept of alienation was tried to be defined in the dialectic of philosophy, sociology and psychology disciplines, and it was described through the art of photography, which is a universal language that does not get caught in language barriers through the mask metaphor.

Keywords
Modernization, Consumption Society, Alienation, Mask, Photograph,