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Article Details

  • Article Code : FIRAT-AKADEMI-11884-5655
  • Article Type : Araştırma Makalesi
  • Publication Number : 4C0259
  • Page Number : 20-51
  • Doi : 10.12739/NWSA.2024.19.2.4C0259
  • Abstract Reading : 1069
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Issue Details

  • Year : 2024
  • Volume : 19
  • Issue : 2
  • Number of Articles Published : 1
  • Published Date : 1.04.2024

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Dergi Kapağı
Humanities Sciences

Serial Number : 4C
ISSN No. : 1308 7320
Release Interval (in a Year) : 4 Issues

PANDEMİ SÜRECİNDE (COVID-19) ÇEVRİMİÇİ TÜKETİCİ DAVRANIŞLARI ÜZERİNE BİR ARAŞTIRMA

Zehra Caferoğlu1 , Mustafa AKDAĞ 2

Türkiye'deki Covid-19 salgını, tüketici davranışlarında derin değişikliklere yol açmıştır. Şubat 2020 ile Ocak 2021 arasındaki kısıtlamaların etkisi, e-ticaret ve sosyal faktörler bakımından incelenmiştir. Veri toplama, 27 e-ticaret sitesinin aylık ziyaret sayıları ve Google Trends üzerinden elde edilen arama sıklıkları ile gerçekleştirilmiştir. Veriler, coğrafi ve kültürel etkiler, illerin ekonomik ve eğitim düzeyleri dikkate alınarak ve IBM SPSS Statistics kullanılarak istatistiksel yöntemlerle analiz edilmiştir. Sonuçlar, pandeminin alışveriş alışkanlıklarını önemli ölçüde değiştirdiğini ve özellikle e-ticaretin arttığını göstermektedir. Bu değişimlerin bölgesel faktörlerle ilişkili olduğu belirlenmiştir. Pandemi döneminde tüketici davranışlarında yaşanan bu değişimler, uzun vadeli eğilimlerin belirlenmesi ve sektörel stratejilerin geliştirilmesi açısından önemli içgörüler sunmaktadır.

Keywords
Pandemi (Covid-19), Tüketici Davranışları, E-ticaret, Çevrimiçi Tüketici, Online Alışveriş,

A RESEARCH ON ONLINE CONSUMER BEHAVIOR DURING THE PANDEMIC (COVID-19) PERIOD

Zehra Caferoğlu1 , Mustafa AKDAĞ 2

The Covid-19 outbreak in Turkey has led to profound changes in consumer behavior. The impact of restrictions between February 2020 and January 2021 has been examined in terms of e-commerce and social factors. Data collection was conducted using monthly visit counts of 27 e-commerce sites and search frequencies obtained from Google Trends. The data were analyzed using statistical methods, taking into account geographical and cultural influences as well as the economic and educational levels of provinces, using IBM SPSS Statistics. The results indicate that the pandemic has significantly altered shopping habits, particularly leading to an increase in e-commerce. These changes have been found to be correlated with regional factors. The shifts in consumer behavior during the pandemic provide important insights for determining long-term trends and developing sectoral strategies.

Keywords
Pandemic (Covid-19), Consumer Behaviors, E-commerce, Online Consumer, Online Shopping,

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Authors

Zehra Caferoğlu (1) (Corresponding Author)
erciyes university
zhrcfrgl@gmail.com | 0009-0003-8876-7213

Mustafa AKDAĞ (2)

Erciyes University
makdag42@gmail.com | 0000-0002-1818-2960

Supporting Institution

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Project Number

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Thanks

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