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Article Details

Article Details

  • Article Code : FIRAT-AKADEMI-9273-5550
  • Article Type : Kısa Bildiri
  • Publication Number : 4C0255
  • Page Number : 25-34
  • Doi : 10.12739/NWSA.2023.18.4.4C0255
  • Abstract Reading : 548
  • Download : 68
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Issue Details

  • Year : 2023
  • Volume : 18
  • Issue : 4
  • Number of Articles Published : 4
  • Published Date : 1.10.2023

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Dergi Kapağı
Humanities Sciences

Serial Number : 4C
ISSN No. : 1308 7320
Release Interval (in a Year) : 4 Issues

Jelena STANKOVIC1

Keywords

CHANGING CONSUMER HABITS IN THE CONDITIONS OF A PANDEMIC IN THE REPUBLIC OF SERBIA

Jelena STANKOVIC1

The pandemic has caused unprecedented changes in the lives of people around the world. The new habits of people in the way of life that have been created could be maintained even after the existing crisis, which indicates a permanent change in the habits of consumers in shopping and consumption. The focus of marketing research in such conditions becomes changes in priorities in purchasing and consumption, the dynamics of changes in established patterns and criteria of purchase and their persistence in the post-pandemic period. An important segment of marketing research in a pandemic is the changed habits in terms of the use of sources and ways of informing consumers about products and services and the use of online shopping channels. This information is crucial for market segmentation and identification of consumer categories with respect to demand value and purchasing methods. Based on the above facts, the focus of this paper is to investigate the immediate and long-term effects of the Covid-19 virus pandemic on consumer behavior. The intention is to identify changes in the lifestyle of consumers as a consequence of the current pandemic, but also its sustainability after the pandemic.

Keywords
Covid-19, Consumer Behavior, Consumer Habits, Online Shopping, Consumption,

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Authors

Jelena STANKOVIC (1) (Corresponding Author)
Faculty of Economics, University of Nis, Republic of Serbia
stankovic93jelena@gmail.com | 0000-0002-1405-3790

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