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Article Details

Article Details

  • Article Code : NWSA-2447-1429
  • Article Type : Araştırma Makalesi
  • Publication Number : 3C0052
  • Page Number : 342-352
  • Doi : 10.12739/
  • Abstract Reading : 1756
  • Download : 661
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Issue Details

  • Year : 2010
  • Volume : 5
  • Issue : 4
  • Number of Articles Published : 5
  • Published Date : 1.10.2010

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Dergi Kapağı
Social Sciences

Serial Number : 3C
ISSN No. : 1308-7444
Release Interval (in a Year) : 4 Issues

GELECE?Y PLANLAMADA STRATEJYK YÖNETYM VE SWOT ANALYZY: KAVRAMSAL YAKLA?IMLAR

Bilal ÇOBAN1 , Yunus Emre KARAKAYA 2

Dünyada globalle?me, bilgiye verilen önemin artmasy, teknolojik yenilikler gibi ba?lyklar, ülkeleri, kurum ve kurulu?lary vb organizasyonlary daha iyi performans sergilemeye zorlamaktadyr. Bu nedenle, yönetimin ve stratejinin tarihsel geli?imi açyklanarak tanymlary yapylmy?tyr. Strateji olu?turulurken dikkat edilecek hususlar belirtilmi?, stratejinin amaç, hedef, misyon, politika, program, yöntem, plan, vizyon, taktik gibi kavramlarla ba?lantyly oldu?u ancak stratejinin daha kapsamly oldu?u vurgulanmy?tyr. Ayryca stratejik yönetimin organizasyonlara, kurum ve kurulu?lara ne kazandyrdy?y, süreci, a?amalary ve stratejik yönetim araçlaryndan bahsedilmi?tir. Stratejik yönetim araçlaryndan SWOT analizi, kavramsal boyutlaryyla açyklanmy?tyr. Kysaca, yukaryda belirtilen ba?lyklar konusunda genel bir kavramsal yakla?ym ortaya koyulmu?tur. Sonuç olarak, Swot analiziyle, ülkelerin, kurum ve kurulu?laryn, organizasyonlaryn, bu de?i?en ?artlarda belli periyotlarla mevcut durumlaryny güncellemesi

Keywords
Yönetim, Strateji, Stratejik Yönetim, Gelecek, SWOT Analizi,

STRATEGIC MANAGEMENT AND SWOT ANALYSIS IN PLANNING THE FUTURE: CONCEPTUAL APPROACHS

Bilal ÇOBAN1 , Yunus Emre KARAKAYA 1

The topics like globalisation in world; the increase of importance given to knowledge, technological improvements force countries and companies firms to show a better performance. In this regard, the historical development of management and strategy definitions are made clear. Creating strategies to be aware of specified matters, the purpose of strategy, goals, mission, policies, program, method, plan, vision, tactics to be associated with concepts such as, but a more comprehensive strategy that is highlighted. The strategic management organizations, institutions and organizations in running what, process gained, stages and strategic management tools are mentioned. SWOT analysis of strategic management tools, are described with conceptual dimension. In short, the above-mentioned topics in a general conceptual approach has been revealed. As a result, the SWOT analysis, countries, institutions and agencies, organizations, these changing conditions is necessary to update the current sit

Keywords
Manegement, Strategy, Strategic Management, Future, Swot Analyis,

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Authors

Bilal ÇOBAN (1)

Fırat Üniversitesi
bcoban@firat.edu.tr

Yunus Emre KARAKAYA (2) (Corresponding Author)
emrekarakaya23@hotmail.com

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