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Fırat Akademi Samsun-Türkiye
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Tüketicilerin çevreye kar?y duyarlylyklarynyn artmasyna ba?ly olarak i?letmelerin yapmy? olduklary faaliyetlerde de çevre bilincinin artty?y görülmektedir. Bu çaly?mada, Kyr?ehir, Ankara ve Ystanbul’da ya?ayan bireylerin satyn alma tercihlerinde çevreci olan ürün ve i?letmeleri tercih etme düzeyleri ölçülmü?tür. Her ilden 120 anket yaptyryldy ve toplam da 360 katylymcy ile çaly?ma gerçekle?tirildi. ?ehir, e?itim, ya? ve cinsiyet bazynda tüketicilerin çevreci tüketim anlamynda aralarynda farklyly?yn olup olmady?y incelenmi?tir. Sonuç olarak; Kyr?ehir’de ya?ayan tüketicilerin pek çok ifade de çevrecilik açysyndan büyük ?ehirlerde (Ankara ve Ystanbul) ya?ayanlara göre daha duyarly olduklary ortaya çykmy?tyr. Ya?, cinsiyet ve e?itim de?i?kenlerine göre de gruplar arasynda çevreci tüketim açysyndan anlamly farklylyklar bulunmu?tur.
Keywords
Çevreci Tüketim,
Ye?il Pazarlama,
Çevre Duyarlyly?y,
Enerji Verimlili?i,
Tüketim Tercihi,
Due to increased consumer sensitivity to the environment, the enterprises have made increasing environmental awareness is seen in their activities. In this study, the individuals who live in Kyr?ehir, Ankara and Istanbul, their choice of preferred levels of environmentally friendly products and businesses are measured. 120 surveys were done in each province and study was conducted with 360 participants in total. City, education, age and gender basis, in terms of green consumption of consumers, whether any differences between them had investigated. As a result, consumers who live in Kyr?ehir are more sensitive than consumers who live in big cities ( Ankara, Ystanbul ) has emerged in many expression. According to the age, gender and education variables, significiant differences between the groups were found in terms of green consumption.
Keywords
Green Consumption,
Green Marketing,
Environmetal Sensitivity,
Energy Efficieny,
Consumption Preference,
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