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STRATEJİK İTTİFAK ANLAŞMALARI: TÜRK İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA
STRATEGIC ALLIANCE AGREEMENTS: AN EXAMİNATİON ON TURKISH BUSINESS

Arzu CAKINBERK

Stratejik İttifaklar, Büyüme Stratejileri, İşletme Kaynakları, Kaynak Temelli Yaklaşım, Ansoff Ürün/Pazar Matrisi,
Strategic Alliances, Growth Strategies, Firm Resources, Resource Based Approach, Ansoff’s Product/Market Matrix,

Social Sciences, Year : 2009, Volume : 4, Issue : 2, Published Date : 1.04.2009

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