COMPASS OF PUBLIC RELATIONS: POLICY

Umit ARKLAN¹ , Mustafa AKDAĞ ¹

Since public relations activities require continuity and strictly coordinated execution, acting according to specific policies is important for successful implementation. This study aims to review public relations policies in view of their suitability for implementation inside the organisation and for implementation outside the organisation and policies that fit to serve to public relations objectives that require the combination of both. First, public relations and policy concepts have been generally reviewed, then public relations policies have been evaluated according to the suitability of their functions in view of inner organisational public relations goals and outside organisational public relations goals and these that suit combined implementation. As a result, it has been concluded that public relations policies serve as direction setting compasses and without giving the definition of these directional policies the precedence, success in public relations would not achievable.

Keywords
Public Relations, Policy, Compass, Public Relations Policies, Guıdıng Polıcıes,