A DIFFERENT APPROACH FOR SPONSORSHIP IN ATHLETE TALENT SELECTION

Tamer KARADEMIR ¹ , Bilal ÇOBAN¹

ABSTRACT In order to train Olympic athlete is only possible through selection of talented athletes and training them. It is a process nowadays where the age of starting sports is decreasing sharply and parallel with this wining championship from early ages. As we are bidding for Olympics these days, to be able to train Olympic sportsmen it is a very important criterion to select talented sportsmen with scientific methods nationwide. It is very crucial to support selected sportsmen and to let them benefit from sponsorships activities. Talent selection of athletes and supporting activities in the following periods will provide confidence and will form an emotional tie for sponsor firms to fulfill their societal responsibilities in reaching the targeted crowd of people. It would have contributed at the same time to the increased number of Olympic talented athletes in the country. In this study, it was attempted to stress the importance of sponsorship in talented athlete’s selec

Keywords
Talented Sportsmen selection, sponsorship, social responsibility, *, *,