WOMEN AS A STAKEHOLDER IN CORPORATE SOCIAL RESPONSIBILITY APPLICATIONS: A COMPARATIVE STUDY ON 100 MOST VALUABLE BRANDS TURKEY AND AMERICA

Zülfiye ACAR ŞENTÜRK¹ , Zühal Fidan ²

Corporate social responsibility looks like a contract between organizations and their stakeholders. Corporate social responsibility (CSR) is one of determining factor in relationships between organizations and their stakeholders and it is planned and applied through stakeholdersâ€â„¢ needs and demands. As stakeholders, the most important problems of women are unemployment, inequality and scarcity of education opportunities. This study examines what kinds of activities were made for female stakeholders in corporate social responsibility works by comparing Turkeyâ€â„¢s and United States of Americaâ€â„¢s 100 most valued companiesâ€â„¢ social responsibility activities on their web pages. The American brands have been most commonly working and getting support in the field of social responsibility entrepreneurship initiatives, followed by the support in the field of health. Turkish companies have been also supported in health, sport and some other sectors in minor level.

Keywords
Corporate Social Responsibility, Social Responsibility, Woman, Stakeholder, Web Pages, Brand Finance 2015,