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ROSSITER PERCY MODELİ VE REKLAMLARDA KULLANIMI ROSSİTER PERCY MODELİNİN DETERJAN REKLAMLARI ÖRNEĞİNDE GÖRSEL ÇÖZÜMLEME DENEMESİ
THE USE OF ROSSITER AND PERCY MODEL IN ADVERTISEMENTS AN ATTEMPT TO ANALYZE OF LAUNDRY DETERGENT ADVERTISEMENTS ACCORDING TO ROSSITER AND PERCY MODEL
Reklam modelleri, Rossiter Percy Izgarası, Marka Farkındalığı, Deterjan reklamları, İlgilenim,
Advertising Models, Rossiter & Percy Grid, Brand awareness, Laundry detergent advertise, Involvement,

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